Roundtable: Listen and Leverage VoC
Is your go-to-market listening to the VoC?
At the core of any business are your customers. Too often as companies grow and scale it becomes increasingly difficult for the Voice of the Customer (VoC) to be heard.
Traditional revenue performance data will tell you what happened; like how much revenue was made last quarter, how many customers were lost to churn, and win to loss ratio. However, this doesn’t provide executives the insights they need to optimize their go-to-market strategy - it doesn’t explain WHY customers are making certain decisions.
To understand why customers buy, churn, and expand their investment it is critical to listen to and leverage VoC to inform your GTM. VoC also provides awareness and insight on who are your advocates and who are your detractors in your online communities and why.
If your company is struggling to meet your revenue goals or you’re just not sure WHY things are working or not working, our next roundtable and cohort of expert panelists may have the answers you’ve been looking for.
For our next virtual roundtable we will do a deep dive into VoC. We’ll discuss how it can be a competitive advantage, best practices and the type of insights you are missing out on across all of GTM by not leveraging VoC. Join us on November 15th, 2023 at 11am PST / 2pm EST to learn more about how to listen and leverage the voice of the customer to improve GTM performance.
We’ll be joined by panelists:
- Emerald Maravilla - Director of Sales Development at Snowflake
- Cari Levine - RVP of Enterprise Sales at Pendo
- Jay Nathan - CCO at HigherLogic
- Maranda Dziekonski - Senior VP of CS at Datasembly
We will also have a live Q&A so you will have a chance to ask the panelists questions during the event.
Sign up to attend here!
