ICP Refinement Workshop

Do you have a targeting identity crisis?

With macro market shifts it is critical to review and update your ICP. That’s why we’ve designed a workshop to help companies analyze and optimize their targeting. With a renewed and deeper understanding of your ICP your company will be able to adapt to the current market and meet your goals next quarter.

What To Expect

A two week workshop series dedicated to deepening your company's understanding of your ICP. This workshop includes data review and two interactive sessions with your leadership team.

Pre-Works Analysis

One quarter of data review for one department

Session 1

Learnings from the data, address recent results, and what key issues might be

Session 2

Presentation of what we could do about it and build a strategy to resolve

At the end of the two-week long engagement your team will walk away with an ICP framework and action plan. With this your team can optimize your go-to-market strategy driving greater revenue.

The Details


  • Cost: $10,000
  • Timeline: 2-week total duration
  • Scope: 1 quarter of data for 1 department
  • Who is this for: revenue leadership & revOps
  • Participants (max): 6 people from your team


What you and your team walks away with:

  • Prework data analysis from GTMA
  • Summary workshop notes
  • Root cause analysis summary deck
  • Co-developed action plan deck